In today’s dynamic consumer-driven market, small and medium businesses from the heartlands of India have found that they must improve their packaging in order to stand out; and compete for shelf space with international brands that have flooded the market over the last 10 years.
It isn’t just about better packaging but also about great products. A brand’s credibility in the food industry can only grow when the product inside is something you’d want to buy again. The first hook is the packaging and after that the product must speak for itself.
This is where packaging design companies like Design Dimensions from New Delhi come in. Their attention to detail and vibrant packaging draws consumers to the brand they design for. Design Dimensions has helped fabulous products from across the country leave a mark on the buyers’ mind. They have the ability to create food stories through mascots that become a brand’s narrator.
Kim Sa – the turbaned, big mustached man that adorns each cookie box from Kim 15 AD, Jodhpur is the master chef and heart of the brand. The bright neon turbans worn with stark white kurta pajamas in across Rajasthan are depicted perfectly through Kim Sa. He is shown in different ways making and baking cookies. It makes the packaging interactive and gives the viewer an insight into the process and also makes Kim Sa relatable as a character from Rajasthan.
Everybody on the Design Dimensions team has an obsession for design. They focus on crafting designs that stay true to the culture and ethos of their clients yet depict a distinct modern-day attitude and disposition. Their work draws maximum inspiration from India’s abundant heritage whether it is architecture or music, cultural traditions or local stories, animals or people, there is no limit to where they draw their inspiration from. Each design carries their hallmark of marrying functionality with aesthetic through bright and vibrant packaging enhanced by the intelligent use of various processes like UV, hot foiling, embossing and resin printing.